Tata DoCoMo has announced the launch (PDF) of a reverse ring-back tone service in the country - a feature that it claims is the first one here. The service is aptly called 'My Song'. The feature allows the caller to listen to a song of one's own choice at the time of calling anyone, instead of listening to a traditional tring-tring or the caller tune set by others. The service is available to all Tata DOCOMO post-paid and pre-paid mobile subscribers. According to Tata DoCoMo officials, the My Song service is an extremely relevant and innovative offering and differentiates Tata DoCoMo from other GSM service providers.
For subscribing to My Song service, customers can dial 543217 and personalize songs of their choice of different genres such as Bollywood Hits, Regionals, International, Classical and Funny Tunes. You can also set a maximum of up to three different songs for calling.
Subscribers will be charged 2 paise per second for selecting the song by calling 543217 and the subscription charges will be Rs. 15 for a period of 30 days for Rs. 10 per song download. These rates are applicable for both postpaid and pre-paid subscribers.
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